The Steamboat Way – Season One
The Juxtoposition of Skiing and riding
Steamboat is one of the few places you find cowboy boots and ski boots side by side. Whether you sit into a saddle, or clip into your skis, there is an anticipatory rush as you aim your way down the trail. This unique pairing was visually placed side by side and narrated using cowboy poetry as the audio and visual story line. Cowboy poet, Randy Rieman, lends an air of authenticity and relatability to the themes of this unique place.
:90 Brand Longform
:30 Brand Spot
:30 Brand Spot
:30 Brand Spot - Targeting Family
